Client – The Bath Distillery
Work produced at So design
In a small Georgian street in Bath, stands the home of Bath Gin, a small distillery with big ideas for growth. Our brief was to transform a provincial Bath Gin brand into a recognised distillery brand which would have wider appeal and take a broader range of premium distillery products to a national market and gain listings in the multiples.
We built the new Bath Distillery brand around the mischievous Virginia Gin Austin, sister to the famous Bath resident Jane Austin. Original scraper board illustrations were created for the distillery marque, along with unique supporting storytelling illustrative landscapes showing Virginia surrounded by her travels for seeking the best ingredients. This illustrative landscape wrapped around bottle packaging and a family of products to provide a unique stand-out product
The new brand positioning took the packaging and the appeal of the product to a new level. Bath Gin is now on the shelves of major supermarkets around the UK and the potential of merchandising products as part of Bath’s global appeal has proved enormous.