Sister Jane 17, look-book design & art direction

Client – Sister Jane
Photography - Charlie Urmston

The Brief
They asked me to design and art direct a lookbook using studio photography to excite customers for the Spring/Summer season. I was restricted to a tight budget which did not allow for the location shoots that Sister Jane had previously used. 

The Solution
Love, romance and confidence were key in the design and art direction for the Sister Jane 17 S/S lookbook. Combining striking studio images and a flirtatious narrative with playful typography, resulted in a lookbook to inspire and excite.